For the grand opening of Green Fingers Market's store in Milan, Satoshi Kawamoto's "In My Head" installation celebrated nature's vitality within the confines of a man-made building. This immersive and contrasting experience, designed by Kawamoto and managed by myself, comprised fresh foliage and flowers, evoking the sensation of nature bursting forth from the store's basement window like water filling the space.
The dynamic presentation aimed to leave a lasting impression on viewers, ensuring they remembered the store and its unique atmosphere, while infusing the air with the delightful scent of fresh flowers, transforming the store's basement into a mesmerizing oasis of nature.