Green Fingers Market is a plant & lifestyle store born in Tokyo with locations in New York & more recently Milano. Known for their unique interior styling that balances natural beauty & ageing, GFM demonstrates how plants can be incorporated into a variety of lifestyles.
The launch of their flagship store in Milano prompted a reevaluation of their brand identity. The design overhaul encompassed various aspects, including packaging, print materials, and the development of a new e-commerce website, to align with their evolving vision and enhance the customer experience.